But it shouldn’t be a surprise that Mexican beer brand Modelo Especial, currently the best-selling beer in the US, having ...
Over the years, Modelo balanced its connection to Mexico and its culture to the idea of the mark of the fighter. While some ...
Modelo Especial became America's top-selling beer in 2023, dethroning the longstanding king, Bud Light, which has been subject to a culture-war storm. Here’s how an antitrust lawsuit and savvy ...
Interested in the story behind Modelo beer? It's no straightforward tale; ownership of the company is one mad whirlwind. Its roots lay in Tacuba, Mexico, where founders began experimenting with ...