A recent glitch in Meta's Ad Manager tool caused an unexpected rise in ad prices. It hit small businesses and performance marketers, who contribute the most to Meta's ad revenue. Some advertisers say ...
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality ...
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