Arguably the most recognised brand of all time, Coca-Cola's iconic logo is largely the reason for its immortalisation. The red-and-white script has been etched into the minds of billions through ...

Coca-Cola stands as arguably one of the most recognizable brands worldwide, instantly identifiable through its iconic red packaging and distinctive, swirly white font. The brand is renowned for its ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...