Every business leader knows how to track what can be seen: revenue, inventory, media spend and click-through rates. But what about the value your brand creates that doesn’t show up on spreadsheets?

Jon Handler and Roopa Foulger of OSF HealthCare, participants in the HealthLeaders Mastermind program on Ai in clinical care, say the healthcare industry still has a lot to learn about ROI. The trick ...

Bruce Feinberg, DO: Rich, Ted brought up value. But the classic equation for a clinician is a quality-cost equation. But quality is toxicity and efficacy. What I think is different among these ...

Listen carefully, and you can detect a change in the way that partners at the Big Four talk about their advisory work. Just a few years ago, “value” was not a word you heard consultants use a lot — or ...

Measuring social media’s return on investment can be a tricky issue for brands. Here, Neil Major, strategy director at Yomego, provides insight into an effective framework for measuring the value of ...