The value of a strong partner ecosystem has become increasingly important, so how can marketing leaders prove partner value ...

Here's how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

One of the first steps for any new business, along with creating that all-important business plan and finding the financial support needed to implement the plan, is the creation of a marketing plan.

Twenty years ago, we opened our first franchise in the Woodridge neighborhood of Washington, D.C., bringing a concept that ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

HubSpot reports a four-stage Loop Marketing framework to combine AI with human insight, improving small businesses' marketing strategies amidst declining traffic.

With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...