A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

Here's how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

HubSpot reports a four-stage Loop Marketing framework to combine AI with human insight, improving small businesses' marketing strategies amidst declining traffic.

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

The first opportunity is simple: More customer opportunities mean more business. Increasing your business borders beyond domestic marketing allows your company to exploit new and different markets.

With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to s ...