"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

I find it is always helpful to start with a clear definition. If you Google ‘Marketing Strategy’, a myriad of different results and definitions will appear. [i] [ii] [iii] As you can see, not all ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they're so focused on getting it out there that they miss the opportunity to build market ...

The more interactions and connections firm's social media marketing strategy generates, the more customer engagement value it brings. In the new study, Fang Fang Li and Jorma Larimo from the ...