Yet many CFOs and CEOs still insist on judging marketing by a metric they also realize doesn’t tie to annual recurring ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Marketing Communication and Lead Generation from Complexity to Clarity: Saupe Communication Announces Strategic Brand ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

There are reports that SAIC Motor Passenger Vehicle Company plans to establish a "Major Passenger Vehicle Marketing Company" ...