Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7 ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

This style of brand building tells your story and creates a loyal following. But without the goal-based performance marketing aspect, it is impossible to effectively measure how well your strategy ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

The fintech industry continues to grow rapidly, outpacing many other sectors. For fintech companies, it is not just the product or story driving growth, but also how a company tells its story, which ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a ...

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.

Under Armour, which on Wednesday reported roughly flat revenue of $1.6 billion, lowered its outlook for fiscal 2024 as pressures in its wholesale channel worsened since last quarter. Wholesale was ...