Learn how advertising injury coverage can defend your business from claims like libel, slander, and copyright infringement, ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate effectiveness of advertising itself?

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding ...

Discover how Regulation N enforces the CARD Act and Dodd-Frank Act, preventing misleading mortgage ads and ensuring ...

Great campaigns, like great wine, are never the result of a single ingredient or effort—they emerge when all elements work together in harmony.

A new report from WPP Media says global ad revenue will reach $1.14 trillion this year.

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Netflix, in a letter to shareholders, reported its best ad sales quarter to date in Q3 2025 and said it is on track to more than double its ad revenue in 2025. Its U.S. upfront commitments doubled ...

With recessionary and inflation concerns in the rear-view mirror for the most part, global advertising and marketing spend is set to rise 7.7% to $1.76 trillion in 2024, according to PQ Media. A year ...