Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

Audi's dual brand strategy is a precise practice of market segmentation, akin to a skilled tailor who customizes brand experiences for consumers with varying needs. Through the differentiated ...