Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...
Doing business in a hypercompetitive landscape requires transformational performance to succeed. Conventional models of marketing and brand strategy continue to falter as digital disruption and ...
Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...
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