Market entry decisions in pharmaceuticals carry extraordinary weight. Each choice influences billions in investment, years of development effort, and ultimately patient access to innovative therapies.

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. In today's hyper-competitive business landscape, selecting the ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...