Bye bye creasing concealer!

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturiser, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

Statement eye makeup doesn’t have to be complicated. Just look at the major eye trends making waves on TikTok this year — fox eyes, siren eyes and, now, doe eyes. Each look is based around enhancing ...

If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

12 best mascaras for sensitive eyes, tested by an expert - From hypoallergenic to vegan formulas, these mascaras are gentle ...

No irritation, stinging, or burning—just gorgeous lashes.

Applying rhinestones all over your eyelids is such an Aries move. The same is true for Scorpios and their love of smoky shadow, and Geminis with neon liner. Each zodiac sign has a go-to eye makeup ...