A fully automated Meta ad platform could reshape how agencies work and how campaigns are built, optimized and delivered, ...

Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is ...

During last week’s Internet Retailer Conference In Chicago, AdExchanger.com spoke to Mike Afergan, CTO and SVP of Advertising Decision Solutions (ADS) at Akamai about the company’s digital advertising ...

The run-up to the 2024 presidential election is expected to be the biggest political ad spend cycle in history, with projected increases by a staggering 13% compared to 2020’s previous presidential ...

Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable ...