Lacoste announced Friday that British fashion designer Louise Trotter will join the brand as its new Creative Director. This appointment marks a historic milestone for Lacoste as Louise will be the ...

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

What’s love got to do with running a French bakery? A lot more than you might think. In the case of Lacoste Bakery, family recipes, French artistry and romance are all baked into the foundation of the ...

Lacoste has officially launched its first NFT project titled “Undw3.” The collection, which is pronounced “underwater” plays to the brand’s crocodile motif as it brings the heritage label to Web3. The ...

Lacoste in October teamed up with Cypheme to deploy an A.I.-powered anti-counterfeit solution across its warehouses. Daniel Zuchnik/Getty Images “Counterfeits do more than just tarnish a brand; they ...

The Lacoste crocodile is one of the most recognisable fashion symbols in the world. Now, just in time for the US Open, the brand has given its iconic logo an unexpected and shocking twist. To honour ...

As the countdown to Roland Garros narrows, major sportswear brands are rolling out their latest kits for the second major of the year. The weeks leading up to the tournament have garnered as much ...

Lacoste is getting into the swing of the U.S. Open. The French brand will be introducing a series of activations that engage its top tennis ambassadors, along with its fashion, sport and lifestyle ...