Lego to Stop Making Shell-Branded Toys A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s ...
A new ad by environmental group Greenpeace takes aim at Lego’s partnership with Shell by using the brand’s toys against itself. Called “LEGO: Everything is NOT awesome”, the two-minute video shows ...