LEGO Just Announced Its Biggest Innovation Since the Minifig

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...
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Lego introduces its 'biggest innovation' since the minifigure in 1978

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to ...

Lego unveils Smart Bricks, a computer that fits inside a standard 2 x 4 brick

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
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You Can Only Buy a Supersized Version of the Best Lego Minifigure Ever by Visiting Denmark

Lego knows exactly what sets its devoted fans will go to the ends of the Earth to find, and sometimes makes them do exactly that. If you want to buy a super-sized, 11.8-inch tall version of one of ...