L’Oréal Groupe unveiled AirLight Pro, a sustainable hair dryer that can adjust to the type of hair it’s drying. L’Oréal Groupe CEO Nicolas Hieronimus made the announcement in a keynote speech today ...

L’Oréal is shaking up the beauty world by introducing its latest innovation, the AirLight Pro, at the 2024 CES Convention. This groundbreaking hair dryer has ignited a buzzworthy conversation due to ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. After attending CES in Las Vegas this past January, I saw one of the ...

L’Oréal is giving the hair dryer a long-overdue makeover. “Over the last 100 years, since the first invention of the hair dryer, people have been drying their hair in the same way,” says Guive Balooch ...

LAS VEGAS, January 9, 2024 – Today at CES ® 2024, the L’Oréal Groupe unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Design by Bella ...

Amongst all brand regulars and product updates, it's invigorating to see that there's still room for firsts within the huge tech show. If you're not sure what I'm talking about, it was announced ...

As a heavily follically challenged individual, I find myself observing the world of hair care tech from the sidelines, wistfully daydreaming of years past, and accepting the fact that I’m resigned to ...

Getting the coverage you want shouldn't be hard. We've partnered with L'Oréal Paris to take the guesswork out of your daily routine and to explain how its newest products will help you master your ...

Hailey Baldwin and Taylor Hill have something new in common, and it's a big surprise. Today, both supermodels announced a huge beauty deal, and it happens to be the same one. Both Hailey and Taylor ...