Key Account Management (KAM) has evolved into a critical strategic function for organisations striving to maintain enduring, mutually beneficial relationships with their most significant clients.

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general thought leadership. But when leveraged strategically, the communications ...

If your people can see exactly how their job impacts the significant Strategies and Vision of the company, it gives a sense of purpose and meaning to their work. You can have the grandest vision in ...