William Shatner brings ‘fiber to the masses’ in pun-filled Super Bowl commercial for Kellogg’s Raisin Bran (exclusive)

PEOPLE has a first look at the 'Star Trek' actor, 94, in the playful new spot ...

Here's why William Shatner keeps getting photographed with cereal in strange places

EW has confirmed that Shatner will be starring in a Super Bowl ad for Kellogg's Raisin Bran.

William Shatner’s Viral Cereal Picture Was for a Super Bowl Commercial

William Shatner didn’t put anyone in harm’s way while crunching on a bowl of cereal behind the wheel ... 'cause as it turns ...