KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

New businesses can significantly improve their chances of success by focusing on the right performance metrics from day one.

There are a few significant differences in the way marketers approach B2B and B2C customers. With B2B, customers primarily belong to highly niche target groups like ball bearing suppliers or yarn ...

The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

Companies are spending one third of their marketing budgets on content. Many successful brands invest as much as 40% of their marketing budgets into producing and distributing content. And these ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

As a marketing leader, what 11 sales enablement KPIs should you be taking into consideration? Find out in this guide. Content, Creative & Campaigns, People, Teams and Skills Imagine being able to walk ...

A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target ...

Custom key performance indicators (KPIs) can be useful in figuring out what works and what doesn't when it comes to your marketing statistics. With more and more companies relying on marketing ...

One communications option growing in popularity is to cooperate with content creators and influencers who organically reach fans and followers on social media. However, it can be quite challenging ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...