Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.
M+C Saatchi OneView combines Media Mix Modeling (MMM), attribution, and incrementality testing into one always-on platform, ...
The difficulty of calculating the return on an IT investment often has weakened the case for funding such initiatives. Financial managers and other decision makers expect requests for IT funding to be ...
FactSet is thrilled to be recognized by WatersTechnology for our Performance Measurement and Attribution Solutions. This is a testament to the investments we’ve made to continuously enhance our ...
Data’s one thing, knowing how to use it to deliver growth is another. Dane Buchanan of M+C Saatchi Performance explains what marketers can do about ineffective ‘Frankenstein’ measurement systems.
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing measurement was once fairly simple: You launched a campaign, and then you measured ...
In August 1993, President Bill Clinton signed the Government Performance and Results Act, a pioneering piece of legislation that required federal agencies to create strategic plans, set annual goals ...
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