Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

M+C Saatchi OneView combines Media Mix Modeling (MMM), attribution, and incrementality testing into one always-on platform, ...

The difficulty of calculating the return on an IT investment often has weakened the case for funding such initiatives. Financial managers and other decision makers expect requests for IT funding to be ...

FactSet is thrilled to be recognized by WatersTechnology for our Performance Measurement and Attribution Solutions. This is a testament to the investments we’ve made to continuously enhance our ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing measurement was once fairly simple: You launched a campaign, and then you measured ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...