Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system—even ...

Didi Gluck is a vice president and editorial content leader at Manifest. She has worked on various accounts at the agency including JW Marriott and California Closets. She also serves as editor in ...

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Incorporating live inventory ...

One of the marvelous features of modern inventory database systems is that all records and updates are time stamped. Auditors use this feature to roll back inventory databases to any arbitrary date, ...

Dallas-based Half Price Books has made it to 40 years in business and 116 stores in 16 states without being able to tell a customer whether a book is in stock. Finally, store employees can fulfill ...

The response to the new GRAS Self-Determination Inventory Database (GSID) has been “overwhelmingly positive and supportive”, according to its creator AIBMR Life Sciences, which has helped dozens of ...

FileWave has announced the release of FileWave Inventory version 9.0, a new version of its cross-platform software and hardware inventory management software. Inventory — formerly Asset Trustee — ...