Scale development, scale appropriateness, and scale utilization are crucial topics in the marketing research literature (Bendixen & Yurova, 2012; Cramphorn, 2012 ...

Two methods of constructing equal-interval scales for educational achievement are discussed: Thurstone's absolute scaling method and Item Response Theory (IRT). Alternative criteria for choosing a ...

A vertical score scale is needed to measure growth across multiple tests in terms of absolute changes in magnitude. Since the warrant for subsequent growth interpretations depends upon the assumption ...