Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively. As far as intent data use cases go, ...

The category of intent data has drawn significant interest and buzz over the past five years, as both sales and marketing professionals flocked to the concept of identifying buying signals from ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Has this ever happened to you? Your boss announces a ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

Whenever I teach about racial discrimination and its emotional outcomes, I find myself repeating this well-known line to students. It’s a pithy way to drive home the point that, just because you (or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. From our candid conversations with our enterprise customers, we found that many companies do ...

Dear Faculty Relations: I’m fielding student complaints about a faculty member’s tone in the classroom. I’ve known this colleague for years and I really value them, but sometimes there’s a disconnect ...