Although the study of leadership discusses the need for adapting to change, navigating change and reacting to change, there is a more powerful and deliberate way that leaders need to look at this.

Cognitive dissonance arises when individuals hold conflicting beliefs or when behaviour runs counter to personal values, generating psychological discomfort that motivates efforts to restore ...

Cognitive dissonance refers to the psychological discomfort that arises when an individual holds two or more conflicting cognitions—attitudes, beliefs or behaviours—simultaneously. This tension drives ...

The author's favorite celebrities made smoking seem cool. Source: Public Domain/Wikimedia Commons Have you ever wanted to do something that you knew was bad for you? I once wanted to smoke cigarettes.