You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Integrated marketing is one of the most touted phrases in today’s multi-channel world. If you Google it, 600 million+ results pop up in less than a second. Twenty years ago, the phrase referred to ...