Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable ...

Instagram posts crammed with hashtags could soon be a thing of the past, as the platform rolls out new limits on how many ...

In the dynamic world of digital marketing, the quest for innovative strategies to harness the potential of social media never ends. Within this realm, Instagram is a dynamic juggernaut for brand ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Instagram has pursued a yearslong strategy to win teens back to the app after its critics said the platform wasn’t safe for them, documents obtained by The Post show.

Remember when Instagram was purely chronological, and any post could blow up? Those days are gone. Now, Instagram runs on a complex, constantly-updated algorithm. (In fact, a recent Sprout Social ...

When Instagram releases a new feature that is a direct copy of another app, its users fear the worst. In a 2022 essay for Digital Trends, writer Cristina Alexander lamented the "TikTok-ification of ...

Instagram now has more than 700 million users—200 million of whom engage with videos every day via Instagram Stories. For video publishers that means there's a good chance your audience is active on ...

Instagram has announced restrictions on the use of hashtags per post to counter increasing spam on the platform.

Instagram recently rolled out a new advertising opportunity: It launched ads in Instagram Shop. The new ad placement is the most recent addition in a long line of e-commerce capabilities introduced by ...