Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

At the top of the list is Collabstr, an all-in-one influencer marketing platform that helps brands find, hire, and manage ...

Overview: Instagram business has been booming over the past few years. This was mainly due to the rising number of online shopping platforms.Businesses now run ...

Last week, LinkedIn started letting advertisers promote posts from independent creators, jumping into the market of influencer marketing. Instagram and TikTok have successfully turned popular creators ...

Influencer marketing has gone from niche to mainstream, with brands increasingly shifting budgets from traditional ads to creator-led campaigns. Influencers build authentic connections with audiences, ...

Instagram has become the essential platform for reaching millennials because it aligns perfectly with how this generation discovers, researches and connects with brands. Unlike traditional advertising ...

The $8 billion influencer marketing economy is slated to nearly double in size by 2022, but brands are finding it increasingly difficult to stand out in a crowded field. As it grows, the market has ...

The technology firm said brands were gradually deploying influencers as performance partners across the consumer decision ...

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Now, LinkedIn wants in the game. As of last week ...