It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the social media landscape, yet many advertisers are only just beginning to figure ...

Links: Sam Kolder video: Vox interview with Viral Nation co-founder: Cost of advertising breakdown: The State of Influencer Marketing 2019 Benchmark Report: _ _ _ _ _ _ _ _ _ _ _ Influencer Marketing: ...

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AI-powered targeting, rising CTV ad spend, and evolving influencer strategies are redefining how audiences discover content across streaming and creator platforms. Fragmented catalogs and AI-driven ...

“We’re entering influencer 3.0,” he says. During the first era of influencer marketing—which Bendes calls “1.0”—companies started paying content creators to post branded content on their popular ...

Influencer marketing platform, Humanz, has created an AI-native operating system to help brands and creators manage the end-to-end process of UGC advertising. Here’s why it’s important. Creator ...

Marketing is often undervalued, which is not news to many reading this newsletter. When companies are looking to make budget cuts, they often begin by looking to their marketing teams and campaigns.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Creators are ringing in a banner year for influencer marketing, and they might consider sending a ...

NEW YORK—In what advertisers hope will be a notable development in advertising standards and transparency in the creator economy, the Institute for Responsible Influence has announced the launch of ...