Rob Nelson is the CEO of Grow, a simple dashboard for accessing business data and visualizing it on a real-time scoreboard. To me, company culture is about fostering a transparent company vision and ...

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it. It seems like in today’s digital-first environment, every platform has its own acronyms and rules for making ...

The most useful useful KPIs relate to your company's objectives. When you analyze your goals for the factors that determine success, you have an indication of where to find KPIs that show you how well ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Search engine optimization (SEO) campaigns are a powerful way ...

Imagine you logged into your bank account and noticed that your balance had mysteriously increased by $1,000. You had no idea where that money came from or why it was there. It just... happened. The ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Are you throwing money down the drain with marketing strategies that just ...

How to use Key Performance Indicators (KPIs) to gauge of how your business is performing on a day to day basis. If someone asks you how's your business doing, what do you tell them? If you've just ...

Start with a small handful of metrics where you can demonstrate quick wins and then move to more challenging objectives When you embark on a transformational journey, you need to have an endpoint in ...

Cash flow is the heartbeat of any business. Without it, even profitable companies can quickly run into trouble. Accounts receivable (AR), the money owed to a business by customers, is a critical ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...