Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

From firsthand experience, I've seen the power of tactical strategy. Using the following approaches, I've scaled and secured multimillion-dollar enterprise customers. Today, I'm sharing these ...

California advances AI safety with SB 53, requiring transparency and risk reporting. Anthropic backs the bill, calling it a “trust but verify” approach. AI-driven automation is the theme of this ...