Ever wonder why raspberry-flavored candy is almost always bright blue? It's a strange choice, isn't it? Real raspberries are red, pink, or maybe purple at best. Yet somehow, we've all accepted this ...

The lexicographer Kory Stamper’s “True Color” is a sneakily insightful philosophical treatise on what it means to define ...

Lightning first struck Mas Subramanian over 15 years ago. When he and his graduate student Andrew Smith put a mixture of rather mundane powders into the lab oven at Oregon State University, the pair ...

Sanzo Wada's book on Japanese color theory is making a comeback. Find out why color encompasses much more than what meets the eye.