Now, many hip-hop artists use Custom Medals to commemorate their victories as proof of their creativity, personal style, and ...

When the needle hit the records on DJ Kool Herc's turntable, launching hip-hop's start 50 years ago, the sound pushed a new culture into the arts, especially music and fashion. Hip-hop's conversation ...

Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to.

In hip-hop, creating an apparel line beyond basic merch means being cut from a different cloth. Here are the best MC-owned, operated, or faced clothing companies.

Designer April Walker said that when she created her menswear line Walker Wear in 1988, she decided not to shout from the rooftops that her streetwear line was run by a woman, out of concern that ...

The 2010s saw the advent of artist merch mingling with streetwear. Items were flipping on resell platforms for 3x the cost of concert admission. Across categories, fan gear became fashionable. The ...