Google said Tuesday that it’s testing a new experimental search app for Windows that will search your PC as well as the web, ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing ...

Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands ...

Google has successfully defended its right to sell adverts against any search term, regardless of trademark. The landmark case in the European court means it could sell a sponsored link to Apple, for ...

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...

Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad Match, expand AI features and much more ...

A federal court on Thursday dismissed a lawsuit against Google over its practice of allowing companies to buy search-related ads that are displayed when people type in the name of a competitor. In ...