Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Set your Google Shopping ads for success by visually guiding your users to your products. Here's how to do it step by step. Google Shopping ads are visual ads that appear when a user searches for a ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Google has created its own universe. If you wanted to, you could use nothing but Google products and live a very fruitful digital life. You could buy a Chromebook, use Gmail and G Suite, post your ...