Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...

As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

On the surface, pay-per-click advertising on Google seems like the ideal marketing solution for small businesses in need of more visitors. Drive traffic to your website and you only have to pay for ...

What, exactly, is a demand-side platform (DSP)? Isn’t it similar to AdWords? If you’re one of the many marketers who are still unclear about what DSPs are and how they’re different from AdWords, Ratko ...

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The partnership has been rumored for weeks, but today the announcement made it official. Google and Salesforce are teaming up to sell advertisements on the Google AdWords platform. The partnership ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Salesforce.com and Google are putting more muscle into ...

I’m sure that the headline of this article seems too good to be true, but it’s not. Surprisingly, many nonprofit organizations still are unaware of the Google Grant and its potential for them. What is ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

80% of the internet users own and use a smartphone to browse the web, and 48% of them go to the search engines as the first step in their research for a product purchase. These numbers are only ...

Google has launched an authorized reseller program in China for its AdWords pay-per-click online advertising business, a move intended to broaden the number of advertisers in that country, the ...