Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. Interview 10 Google Ads experts and nine of them will tell ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

We’re going to go into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not have impressions. We will tackle the main and solvable ones, but there will always ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...