Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...