Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly ...

Google, the leader in search and online advertising, is facing multiple ongoing investigations and lawsuits from various government agencies for alleged antitrust violations, and has proposed selling ...

The future of Google’s adtech business is being decided in a federal court in Virginia. In April, a federal judge ruled that Google violated U.S. competition law by maintaining an illegal monopoly of ...

In an effort to quell monopoly concerns in the EU, Google reportedly offered to sell its AdX advertising marketplace. Sources told Reuters that European publishers rejected Google's offer, arguing ...

Google has again been sued in US federal court by a web publisher alleging that the search giant does not refund advertisers when it discovers they have spent money on "invalid" clicks, and instead ...

In its second edition of the “Global Seller Trust Index” -- and the first of 2015 -- analytics platform Pixalate has deemed the Google AdExchange to be the most trustworthy seller in programmatic.