Who needs a catchy headline, anyway? Every time the game’s leading golf ball manufacturer announces either a new ball or a fresh iteration of an existing one, it’s big news on tee boxes all around the ...

WHAT YOU NEED TO KNOW: Titleist’s new Velocity and TruFeel golf balls have undergone core and cover transformations to address the distance needs of the entry-level and price-conscious golfer.

TaylorMade-adidas Golf’s recent announcement that a batch of its TP Red golf balls had exceeded the USGA’s initial velocity rule raises the following questions: Just what is the maximum velocity ...

The new Titleist Tour Soft and Velocity golf balls may not grab all the headlines of the company’s world famous, tour-played Pro V1 family, but don’t be fooled. The audience for these products is just ...