GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Microsoft Gaming CEO Asha Sharma recently said in a memo to staff ...
A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a ...
Integral Ad Science (IAS) has uncovered a new ad-fraud operation exploiting Android gaming apps to covertly divert ad traffic to a network of HTML5 gaming domains. Called ‘Arcade’, the scheme has ...
Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...
Netflix wants to win over families with Netflix Playground, a brand new standalone gaming app built specifically for kids 8 and under. There are no ads, no in-app purchases, and no extra fees on top ...
Aaron covers what's exciting and new in the world of home entertainment and streaming TV. Previously, he wrote about entertainment for places like Rotten Tomatoes, Inverse, TheWrap and The Hollywood ...