The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...
Former Bengals running back Ickey Woods only played in 37 games during his brief NFL career, but that was long enough for him to give us the 'Ickey Shuffle.' Woods would do the shuffle after every ...
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Progressive's Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don't Actually Wear Out
While you may think your message has grown stale, consumers typically don't. The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds are ...
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