PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Here's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try. When you manage PPC for a living, you know there is always a risk of losing ...

Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a ...

Advertising innovation online--beyond pay per click--took center stage early last evening at the Kelsey Local Interactive Media conference in Philadelphia: Session 20 in a marathon day that began at ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Opinions expressed by Entrepreneur contributors are their own. So now that you know the benefits and disadvantages of SEO and pay-per-click marketing, it’s time to dive into four PPC traffic sources ...

Opinions expressed by Entrepreneur contributors are their own. In his book Ultimate Guide to Pay-Per-Click Advertising, internet marketing expert Richard Stokes helps you master advanced search engine ...