"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Finding the right base makeup shade has become more challenging as more shoppers move online. Without in-store swatches, many rely on guesswork, screenshots, or lighting tricks that rarely give ...

Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout. When I hear “color matching,” I think of finding the just-right ...

Finding the right foundation match for darker complexions can be difficult to say the least. Growing up, I always struggled to find the perfect product. More often than not, I had to work with an ashy ...

A model backstage wearing flawless makeup. Finding the perfect foundation is a bit of an art. Undertones, coverage, and finish must all be considered during the quest to find the perfect foundation.

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

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If I had to choose the most difficult step in any beauty routine, I might be temped to say winged liner, or perhaps getting that second brow to match a perfect first one. However, I know that in many ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

What It Is: Lancôme is changing the makeup game with Le Teint Particulier, a new, state-of-the-art $88 foundation customized for your skin tone. Available at 19 Nordstrom doors across the country and ...

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...