The Fighting Irish will have a new look come next football season. Notre Dame revealed an updated football-specific logo on Thursday, replacing the Leprechaun logo which had been in use since 1964.

The University of Notre Dame is ushering in a fresh era of branding for its storied athletic tradition. Ahead of the 2025 football season, the school unveiled a new Leprechaun logo, which is part of a ...

Football teams are constantly dropping new jerseys and helmets. Well, now they're dropping new logos. Notre Dame unveiled a new logo for the 2025 college football season on Thursday morning that ...

Once upon a time, football crests were sacred. They weren’t “logos” at all. They were heirlooms, passed down like pocket watches, stitched into kits, carved into memory, it’s safe to say for many it ...

The University of Alabama athletics department announced its partnership with with the U.S. Navy's Maritime Industrial Base ...

A bigger logo on South Carolina’s football helmets was a hit with fans and players last season. Gamecock coach Shane Beamer says you can expect to see it even more often this year. And the bigger ...

Michigan fans will see the Allstate logo on netting in the north end zone of Michigan Stadium beginning with the season opener Saturday night.