Brands can use current events by creating content, social media posts, or even special offers that relate to what’s happening. For example, if there’s a big sports game, a brand might post a related ...

The event marketing landscape is continuously evolving, driven by technological advancements and changing consumer demands. 2024 promises to be a big year for event marketers, full of potential to ...

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...