World Cup matches will effectively be shown in quarters rather than halves as broadcasters seize on mandatory new breaks to show more TV adverts.

FIFA has given commercial broadcasters the green light to show adverts during World Cup water breaks this summer.

FOOTBALL FANS have warned they will boycott ITV’s World Cup coverage if football matches are interrupted by mid-game adverts.

It was confirmed in December that all 104 matches at the World Cup will have two hydration breaks, prompting talks between broadcasters and FIFA about showing adverts during them ...

ITV is in talks with its commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup ...

World football's governing body has reportedly given broadcasters permission to show commercials during mandatory hydration ...

While previous FIFA tournaments, such as last summer's Club World Cup in the United States, saw water breaks triggered only ...

ITV will show the opening game of the 2026 Fifa World Cup in the United Kingdom — but the BBC will show the bulk of England’s knockout fixtures should Thomas Tuchel’s side progress. The two ...